Happy New Year! This is the time of year when so many business owners are excited to get started on their big goals for the year. But that can be daunting as well if you’re trying to break through a big target. Each year, I hear from small business owners that they can’t fathom how they’re going to reach that target. It’s just too high, too hard to reach. They can’t picture how they’re going to get there. That’s why it’s important to break down your goals into smaller, more manageable goals.
Let’s say, for example, you want to reach $2 million in gross revenue this year, after hovering around $1.8 million for the past few years. That big scary goal can turn into so many more metrics:
- Only $200 thousand more gross revenue than previous years.
- $16,700 more gross revenue each month, or a 10% increase.
- $3,200 additional gross revenue each week.
Now taking those smaller metrics might mean only one new customer per week. In some cases, your business may already be hitting well above that target on peak weeks and could focus on bringing in more revenue during slower periods.
After meeting with a client to discuss their 2026 budget this fall, we went through exactly this scenario. The goal seemed too high and hard to attain. After reviewing their historical financial data in detail, we were able to help them see that their goal was a slight incremental increase over their performance in previous periods.
As you look forward to this year’s big goals, we would love to support you in reaching them. Schedule a call with OnPoint today to discuss our business strategy solutions offerings.